Digital Marketing: What is the process of digital marketing? -2025

Not only this, digital marketing has also paved the way for all types of businesses, be it small or big.

Digital marketing – the main points

• Understand what is digital marketing.
• Gaining insight into the process of digital marketing.
• Familiarize yourself with different types of digital marketing techniques.

What is digital marketing?

• The answer to this question lies in the word itself, because marketing is a word that is… Digital Marketing Digital is a combination of two words – digital and marketing.
• Digital marketing refers to the marketing technique that uses digital platforms such as websites, social media, and entertainment platforms to promote its product to the target audience.
• For example – suppose there is a bakery near your house, the bakery creates a Facebook and Instagram page to showcase its delicious pastries and cakes. They regularly post mouth-watering photos, promotions, and customer testimonials to connect with their audience and attract new customers. That’s what digital marketing is all about!

The process of digital marketing

Now we will talk about the basic step-by-step process of marketing digital marketing which is followed by most of the companies to connect with maximum customers and earn more profit.

Research Phase-

• The first step in the digital marketing process involves researching what customers really want, analyzing their needs, product descriptions, the target audience for the product, and more.

Important information gathered in the research phase includes the following:

• Information about the brand or business.
• Information about the product’s market and target audience.
• Information about the qualities of the product that need to be promoted.
• Information about competitors and strategies to stand out among competitors.

The creative phase…

• In the creative phase of digital marketing, creators venture into the exciting world of creating engaging content. Attracted by the insights gathered during the research phase, our content creators unleash their creativity to create a variety of engaging content. From eye-catching images to engaging videos, and from informative written content to interactive social media handles, everything is perfectly designed with our main goal, target audience and objectives in mind.
• The main objective of companies is to attract and connect with potential customers with their unique creativity, and bring them closer to the company’s offering.

Promotional Platform –

• Step 3 of the digital marketing process is the promotion phase. Here, businesses use various platforms to promote their products or services using the content they create. Platforms are selected based on prior research, targeting the majority of their audience to maximize reach and impact.

The analysis phase:

• At the final stage of the digital marketing process, businesses analyze the results of their promoted products using various reports and key performance indicators (KPIs).
• They use various tools such as Google Analytics and others to collect and interpret data effectively. The primary goal of this phase is to analyze profits and identify areas of improvement in the future.

Different types of digital marketing process

After understanding the basic step-by-step process of digital marketing, let’s understand what are the different digital marketing strategies. Types of digital marketing techniques that companies are using to promote their products.

1. E-mail marketing

• Email marketing is a way to promote your products or services by sending emails to potential customers. This type of marketing is highly effective and is considered one of the best ways to generate leads.

Although it seems simple, it is actually a layered and complex process.

To begin with, businesses need to make sure that your emails are welcomed and not marked as spam. This involves creating an opt-in list with the following steps:

1. Personalize the content for each recipient, both in the body of the email and in the subject line.
2. Clearly state what type of emails the customer will receive.
3. Include both promotional and transactional emails.
4. Provide easily available options to unsubscribe.

The goal is that your potential customers don’t see your email as just advertising, but as valuable and useful.

2. Search engine optimization (SEO)

SEO is a digital marketing process that helps websites rank higher in search engines like Google and Bing. This means that people will be able to find your website when they search for products or services similar to yours. SEO has created many job opportunities in digital marketing and provides a promising career path. To optimize web pages for search engines, SEO basically focuses on these key points written below.

• Quality content: Make sure the website has useful and relevant content that people want to read.
• User Participation: Maintain visitors’ interest by making your website easier to navigate and providing a good user experience.
• Mobile-friendly: This ensures that the website works well on mobile devices, as most people are using phones and tablets to browse the internet.
• Quality links: Get other reputable websites to link to your site, as this can improve your search engine rankings.

3. Content marketing

• In this type of marketing, businesses usually use quality content to attract customers towards their product, this content can be of any type including – engaging pictures, audio, video, written content such as – blogs, articles and more.

4. Search engine marketing (SEM)

• Search engine marketing is a digital marketing process in which businesses pay money to have their website and product show up in search engine results. They bid on popular keywords related to their products, which earns the search engines money to increase their visibility.
• Pay-per-click (PPC) is a specific type of search engine marketing. With PPC, businesses pay the platform every time someone clicks on their ad. In a PPC campaign, there are certain actions that viewers can take after clicking on an ad, such as making a purchase, signing up for an email, or making a call. These actions are called conversions, and these conversions can be used to track how well the campaign is performing.

5. Affiliate marketing

• Affiliate marketing is a partnership between companies and popular influencers or celebrities, where the influencers promote the company’s products or services using unique links. When a person makes a purchase through that link, the influencer earns a commission or reward.
• It’s a way for companies to increase their reach and sales, while influencers get the benefit of earning money to promote products they believe in.

6. Social media marketing

• Social media marketing is when companies use social media such as Facebook, YouTube, Twitter, and Instagram to promote their products and services. They do this by sharing information and advertising to help customers know what they will be providing.